August 2006

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There is an automobile dealer in the area who does his own commercials. Several people I know dislike him and his commercials, but I'm a fan. Of the commercials, I mean.

He doesn't shout, he does do some silly things (of late, he has one going where he's portraying a stand-up comic making old-car jokes), and when he has endorsements from customers, they seem to be having as much fun as he is.

I think he presents a great example of the notion of not taking oneself too seriously.

And that is a notion I have to restudy every so often.